Tuesday, November 13, 2012

So This Is What Viral Feels Like

I’ve always credited “going viral” with my success in getting a book published. Online interest in Dancers Among Us put it on the map three years ago, offering me access to publishers and reassuring them that there would be an audience for my work.

I didn’t know viral.

Friday morning I got a sudden rush of excited emails- “Holy Shit” was my favorite subject line- informing me that Dancers Among Us was #1 on Reddit. Like almost everyone else, I had no idea what that meant, but apparently it was a very big deal. Three days later I would discover exactly how big.

Late Sunday night I received an email from The Daily Mail UK, linking to a flattering story on Dancers Among Us, “Incredible photos show dancers striking acrobatic poses across cities, beaces... and even in the shower!”. They had seen the project on Reddit and wanted to showcase the photographs. They casually mentioned that in the hour it had been live, it was their most popular post.

And then I went to bed.

I awoke Monday morning to a flood of news requests from around the world, spanning the US, the UK, Canada, Russia, Spain, South Korea, India, Poland, Brazil, Germany, Italy and France. Television producers were calling my cell phone, and the day ended with three network appearances. In the three days since its ascent to the top of Reddit, I had 538,000 page views on my website, and Dancers Among Us shot up from #1,500 to #58 on Amazon.

It was a whirlwind. Here are a few of my favorites-

ABC World News with Diane Sawyer

"What's trending now" on Yahoo!

The Insider on CBS 

NY Daily News

MSN now